Now you can share public Reels and feed posts directly to your followers’ main feed.

What’s Changed? Previously, you could only share posts via Stories or DMs. With this update, reposts appear in your feed—just like original content.

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How It Works

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Meet the “Reposts” Tab

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Why It’s Great for Creators

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Privacy Matters

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More Discoverability

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Share What You Love

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Now you can share public Reels and feed posts directly to your followers’ main feed.

Now you can share public Reels and feed posts directly to your followers’ main feed.

Instagram’s New Reposting Feature

What’s Changed? Previously, you could only share posts via Stories or DMs. With this update, reposts appear in your feed—just like original content.

What’s Changed? Previously, you could only share posts via Stories or DMs. With this update, reposts appear in your feed—just like original content.

What’s Changed?

How It Works

Tap the repost icon (two arrows forming a square) Add an optional note or comment Confirm and share—it shows up in your feed and profile’s “Reposts” tab

Meet the “Reposts” Tab

Meet the “Reposts” Tab

Every reposted item gets its own space on your profile. Think of it like saved posts or tagged photos—easy to revisit and organize.

Why It’s Great for Creators

Why It’s Great for Creators

– Original username stays visible – Links back to the original post – Boosts organic reach beyond their followers

– Original username stays visible – Links back to the original post – Boosts organic reach beyond their followers

Privacy Matters

Privacy Matters

Only public accounts can be reposted. Private content? No repost option. Creators can also restrict reposting via privacy settings.

Only public accounts can be reposted. Private content? No repost option. Creators can also restrict reposting via privacy settings.

More Discoverability

More Discoverability

This feature brings Instagram closer to platforms like X and TikTok—where resharing is central. It encourages interaction and content discovery.

This feature brings Instagram closer to platforms like X and TikTok—where resharing is central. It encourages interaction and content discovery.

Share What You Love

Share What You Love

Whether it’s funny, inspiring, or informative—reshare content that resonates with you. Instagram just made it easier to spread the vibe.

Whether it’s funny, inspiring, or informative—reshare content that resonates with you. Instagram just made it easier to spread the vibe.